| | December 20208According to Prescient & Strategic (P&S) Intelligence, the Indian digital transfor-mation market is projected to advance at a CAGR of 74.7 percent during the forecast period (2019). In your perspective, how do you see this market evolving in India?This will continue to gain momentum be-cause of two reasons. One, there are still a lot of enterprises that need to make signif-icant progress in digital transformation. So, there is a lot of ground we need to cover. Second, as a natural extension to this transformation, enterprises are looking for digital reinvention. That is, using the digitally transformed workflows and user journeys as a launchpad, how can one add value to customer experience, create newer business models, identify areas of cost reduction, etc. Data, analytics, and security play a key role in this phase of the reinvention. Employee pushback, lack of expertise to lead digitization initiatives, organizational structure, and lack of overall digitization strategy are some of the common challenges faced in the process of digital transformation. How can companies overcome these challenges to enable a suc-cessful Digital Transformation?Creating a cognitive enterprise requires a significant amount of changes to the way legacy systems and process-es are handled. Firstly, having a strong strategy that has 100% alignment to business outcomes is a basic require-ment. Secondly, reimagining the workplace organization and processes to be agile in all ways - agile processes, teams, methods, etc will mould the thinking processes to overcome the objections arising out of legacy methods. Lastly, a trans-formation won't be possible without a workforce that has the skills and tools to bring the strategy to life. This means continuous and struc-tured enablement specifically in the new age technology. Take a holistic approach to close the skills gap that is focused on reskilling workforce through development that's multi-modal, personalized to the individual and built on data. This means creating educational journeys for employees that are personal-ized to their current experience level, skills, job role, and career aspirations. It works well when companies start with these chang-es in small scale, establish success and expand to the rest of the organization. In all transformational processes, customer experience has been a key driver. Today, we live in a hyper-connected world, where information is the commodity, the Internet is the supply chain and Cloud is the warehouse. In what ways do you think a Customer-Centric Digital Transfor-mation approach can be more beneficial for a business' success?It is very evident, that a customer-centric business mod-el continues to revolutionize and disrupt. Uber's of the world are great examples. Customer centricity is no longer an option, it is 'the' factor that will differenti-ate between a successful organization and those that are not. Customer-centric offerings have been proven to DIGITAL TRANSFORMATION: A BARE NECESSITY TO SURVIVE IN THE MARKET SUCCESSFULLY Subram Natarajan, Chief Technology Officer, IBM India/South AsiaSubram Natarajan
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