| |March 20199CIOReview· Personalization of AdsPersonalization is the key to connect with contemporary customers. AR/VR supports customization of Ads that empathize with the customer's feelings and infuse a sense of satisfaction in them. When Houzz's, an online community on architecture and interior design, introduced its augmented reality app--View in my Room--in 2017, over 2 million customers used the app since then. This proves the excitement that it would bring amidst customers. To make it clearer, let's consider sunglasses, for instance. With AR/VR, companies selling eyeglasses can allow customers to upload their portrait and then virtually try out multiple pairs of eyeglasses. This adds a personal touch, augments customer's decision-making ability, and encourages them to purchase the respective product. · Promoting Products Employing Augmented CapabilitiesThe AR/VR technologies converge the real world with the virtual world to offer an immersive and visually enhanced experience. Educational institutions, banks, and furniture manufacturers, for instance, are employing augmented capabilities to attract customers. In other words, customers can use their smartphone's camera to quickly go through the policies and protocols of a credit card or to see how a piece of furniture will enhance the look of their drawing room. · Boosting Ad ContentThe AR/VR technologies will enable marketers in boosting their Ad content but, again it is important for them to define specific use cases with respect to the customer's interest. Social media platforms support multiple formats when it comes to running diverse Ad campaigns, but as far as creating immersive experiences through creative Ad content are concerned, businesses are counting upon AR/VR technologies. AR/VR Will Add to the Future Delicacies of Advertising The way AR/VR excites both marketers as well as customers; it is tacit that these reality technologies will drive the AdTech industry. Augmented Reality and Virtual Reality are transforming the way customers experience and know about a company's products and services. These technologies give a life-size approach to advertising. Marketers must tread softly as this will involve customer's experience, fear, emotion, and intelligence while approaching them to become potential buyers.
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