| |March 20198CIOReviewds should always be appealing and eye-catching, and what else other than the Augmented Reality and Virtual Reality (AR/VR) technologies can do justice to this belief. With digitization getting permeant, the Ad culture is no more bound within the traditional precincts of print. Smart devices, empowered by the Internet, are rife and customers can be reached out through disparate digital mediums and channels. The AdTech industry can now converge the diverse media and technologies to approach potential customers. At a time, when emerging technologies such as Big Data and Machine Learning force the AdTech industry into new attire, the AR/VR technologies turn out to be the jewels. However, nascent would be a more appropriate word to use for AR/VR, but the way these technologies enable advertisers to create an immersive experience through visually augmented Ads, it unequivocally helps in leaving lasting impressions on the target audience. An industry, especially AdTech is piqued by AR/VR. Advertisers are keen on exploring future opportunities with these technologies. Right from effective brand positioning to winning the customer's loyalty, companies rely on AR/VR to evolve ideas and approaches around the customers.Following are some of the diverse benefits of embracing the continuously evolving AR/VR technologies, which has successfully gained traction in the present and seems to have a prosperous future as well. · Cost Efficient AdvertisementsWith the emergence of diverse digitized and technology-driven channels and platforms, the print's monopoly in the Ad businesses has faded away. Increased competition and easy access to technologies have curbed the prices to advertise. Designing and launching Ad campaigns using the AR/VR technologies is comparatively cost-efficient and has a larger customer outreach. · Engaging and Interactive AdsAssimilating the technology efficiency of AR/VR, for instance, businesses can create highly engaging and interactive Ads, offering an immersive experience across mediums--including both print and digital. It gives more room to creativity and is not space and time restraint like the conventional print medium. The fact is also supported by a report published by Mindshare that informs, "The AR experiences delivered almost double (1.9 times) the levels of engagement" when compared to other conventional components. AHOW AR/VR DRIVES THE FUNCTIONING OF THE ADTECH INDUSTRY?By Neeraj Sharma, Head Technical, Kellton Tech Solutions LimitedAn industry, especially AdTech is piqued by AR/VR. Advertisers are keen on exploring future opportunities with these technologies. Right from effective brand positioning to winning the customer's loyalty, companies rely on AR/VR to evolve ideas and approaches around the customersIN MY OPINION
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