| | February 20188CIOReviewBy Ajay Chaudhary, Director - Engineering & Head of Global Mobility Practice, GlobalLogicRM (Digital Rights Management) systems for video content delivery systems like IPTV and OTT play a key role. Video is a premium content compared to other content formats like Audio, image etc. Any unauthorized access to the content is a revenue loss for content producer or service provider.Movies from Sony like "Fury", "Annie" were unfortunately leaked online and this resulted in direct revenue loss for the company. At its core, DRM is a comprehensive set of hardware and software technologies, which provides protection of content ownership to the content provider. If you are not able to download a Netflix movie or for the downloaded movie the viewing window has expired or your favorite movie is available in US but not in India, this is DRM implementation working behind the scenes. RM broadly controls · Number of times the content can be viewed by end user· Sections of content a viewer can see· Number of devices the content can be viewed· Ability to copy, record or distribute content· Time window for content viewing· Geo restrictions· In home content viewing / Out of home content viewing· Offline usage restrictionsIn video delivery systems, DRM comes into picture when the entitlements for the users are in place. Entitlement system essentially ensure if a viewer is authorized to view content in the first place. This is often managed by service provider middleware. During the application start up process on client, app makes the necessary D IN MY OPINIONDRM (DIGITAL RIGHTS MANAGEMENT) SYSTEMS FOR VIDEO CONTENT DELIVERY SYSTEMS LIKE IPTV AND OTT ­ BIG PICTURE VIEW
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