| |January 20188CIOReview IN MY OPINION By Bhanu Chopra, Founder & CEO, RateGainImpact of Technology on Travel and Hospitality SectorHeadquartered in Noida, Uttar Pradesh, RateGain is a leading provider of hospitality and travel technology solutions for revenue management decision support, rate intelligence, electronic distribution and brand engagement.oday, technology is advancing at a rap-id pace which none could ever imagine. Even micro-enter-prises and start-ups are pro-actively using technology to help them catapult into new mar-kets with new growth opportunities. Though technology plays an integral role in strategic decision-making, the hospitality industry has only been able to utilize the technology superficially and has not been able to integrate its functions with other business opera-tions of the hospitality. However, the adoption of technology in hospitali-ty has been comparatively slow. The hospitality sectors have been less en-thusiastic about the technology and the tools, but now, gradually waking up to the benefits which technology can bring, the industry is gradually agreeing to the fact that, when the right technology tools are applied correctly, then a Revenue Manager can achieve visible revenue benefits and is empowered to stimulate the growth of the company in line with the market evolution. T
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