| | September 20208IN MY OPINIONndia, as a nation, is a breeding ground for sports. With the advent of the Indian sports industry as a key player in the global markets, the scope for a career in sports management is rising significantly. Passion for sports combined with business acumen can actually be elevated to a level now, where a successful career can be carved out of it. It is not necessary to be athletically gifted but rather to have athletic prowess is enough to be able to take up a career in sports management.The highly competitive field of sports management offers exciting opportunities in the world of athletics. An array of roles including sports governance, athletic director, sports advertising and PR, negotiating contracts of athletes are some of the roles that are offered by companies. Representing the country as a player on the field might be a dream for many, but organizing these matches behind the scenes are also a way to be a part of the broader picture.Following are the different options one can explore after pursuing a degree in Sports Management:Sports Marketing: Promotion of sports, channels, teams and events is an integral function given the competitive nature of sports. Professional sports management agencies invest millions in developing a branding marketing strategy and in implementing it. The reason behind this is the huge investment done on teams and products. Ensuring the maximum visibility of the players in the market and maintaining the general performance of the brands, conducting market research to tap into their fans' perceptions and then analyze practical and compelling marketing strategies to draw them in and retain them are the fundamentals of this role. In the recent years, digital marketing and social media IBy Dr. Nayana Nimkar, Director, Symbiosis School, Sports SciencesCAREER IN SPORTS MANAGEMENT: COMBINE YOUR PASSION FOR SPORTS WITH BUSINESS SKILLSDr. Nayana Nimkar
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