| |March 20178CIOReviewBy Sanjay Motwani, Regional Director, APAC ­ Raritan Asia Pacificnergy consumption in data centers is growing rapidly. Combined with growth in the IT industry and rising energy prices, energy consumption adds a significant burden on the operating costs, and challenges India's sustainable growth. The datacenter in the country looks positive now but is still in a very early stage with respect to the references made to `Digital India' and `Make in India' initiatives. Moreover, once these initiatives off and find a global front. This would lead to a huge growth in data center space. But what is fuming datacenters these days is the need to connect to the end customer, irrespective of the industry or category the customer is in. Today the advantage for the end customer is not the sales person or not the marketing strategy, but the IT. The technology they are using is smartly driving the experiences. And therefore, to engage customers what companies need is the evolved infrastructure, i.e. datacenter which can deliver what market is demanding. The businesses that are looking at their datacenters EIdentifying Tools forBuilding a Smart Datacenter IN MY OPINIONThe exponential growth of software and services businesses indicate that the energy challenges to the data center industry and opportunities for energy efficiency need greater attention
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