| |January 20178CIOReviewIN MY OPINIONDisruptive Advancements in the Media and Entertainment IndustryBy Dorairaj Vembu, Senior Product Manager & Evangelist, Automotive, Consumer Electronics and IoT, Sasken Communication Technologies LtdDorairajVembu has over 20 years of experience in product management, product development, and program management in Consumer Electronics, Automotive Electronics, and the Internet of Things. He has authored and co-authored articles on Smart TVs, Automotive Electronics, and Urban governance by leveraging the smart city concept.he Indian media and entertainment industry is likely to grow at a Compound Annual Growth Rate (CAGR) of 14.3 percent to reach 2.26 trillion (USD 33.7 billion) by 2020.Given this growth rate, it is imperative that various players in the value chain would want to have a slice of the pie. The growth figures indicate only the media industry and do not include other ecosystem players like manufacturers of various equipment starting from content creation, content distribution, to content playback.The media and entertainment industry has broadly three players: content creators, distribu-tors, and those who help in the consumption of the content. With the passage of time each of these players has evolved in terms of technology, result-ing in churn with respect to the various industry players involved.Traditionally, content creation was the strong hold of media houses or studios. Content was created using analog technology with stereophonic audio and was stored on celluloid films. But over a period of time, this has moved to digital recording using MPEG-1, MPEG-2 and more recently H.265 High Efficiency Audio Coding. Along with immersive audio experience using multi-channel, surround audio, and High Dynamic Range video, this concoction results in lifelike experiences. It is no longer just the sound but players are increasingly focusing on quality to provide real life experiences.The movement from analog to digital has resulted in many traditional players exiting the value chain. The new and emerging players have leveraged the increasing computing power of silicon to generate enthralling experiences, newer opportunities for revenue generation.In the media industry, there is a strong link between the technologies used in the upstream process of content creation and adoption of the same in downstream. For T
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