| | October 20198ew months back, I wrote an article on Digital Transformation, but with this one, I believe it is just the right time to bring insights into an area where consumer matters the most.Digital media and technology are no longer new, yet over the years we have seen a huge change in digital media and marketing technologies to provide new ways to businesses to communicate with both the consumers and other businesses.According to a survey, 76% of marketers believe marketing has changed more in past 2 years than in the last 20 years, while the basic tenets of marketing like drafting concise yet impactful messages to attract consumers remains.Digital marketing in today's world is more about different types of consumer interactions but businesses will still need to assess the consumer adoption and experience. This becomes more pertinent when the consumers themselves have become more and more digitized, both in terms of technology and access to information. Hence, even before we foray into IN MY OPINIONFVineet AggarwalDIGITAL MARKETING ­ MARKET TO THOSE WHO MATTERBy Vineet Aggarwal, Head IT, SRL Limited
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