| | October 20194VOL 7 · ISSUE 9 - 3 · OCTOBER - 2019Printed and published by Alok Chaturvedi on Behalf of Bizprint Media Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published at No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2019 Bizprint Media Technologies Pvt Ltd, All rights reserved. Re-production in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.EditorialEditorialMarketing technology is proving its worth in transforming marketing strategies for the better. It is evident from the fact that more and more brands are increasingly allocating a considerable part of their marketing budget on marketing technology. The segments of marketing tech that are seeing the fastest growth in investment are data, ad tech, and marketing automation, each growing at an anticipated CAGR of about 10 percent, according to Forrester. Marketing automation software has come in handy for marketers to improve their marketing campaigns, bringing down the number of recurring tasks within the legacy marketing processes and connecting various marketing channels to collect and analyze data. Thus, it helps organizations generate more revenue and achieve better ROI. The benefits it can bring along can be attributed to its capability of storing customer-specific data used in customer segmentation and targeting, classifying customers based on common interests and behaviors, developing appropriate marketing patterns, and integrating marketing channels to deliver better customer experience. If we look at the current marketplace, it is expected to be driven by the heavy demand for personalized location-based services. The commercialization of personalized location-based services is on the rise. The combination of location-based data and existing personal data creates rich and contextualized user experiences. In addition, the increased use of beacons and growing availability of spatial data and analytical tools are further propelling the growth of this market. The most established tech currently in use is that of IoT and connected devices. The second one is voice which has seen rapid development recently, affecting the way searches are done online. In this issue, CIOReviewIndia brings to you a list of 20 Most Promising Marketing Technology Solution Providers who have proved their mettle in this domain with their innovative approach. These companies pride themselves on keeping abreast of the latest technological advancements in this domain and leveraging them to their full potential. We hope this issue gives you helpful insights into this market landscape. Sudhakar SinghEditorsudhakar@cioreviewindia.comMarTech Driving Aggressive Business Growth | |February 201819CIOReviewOffice Editorial queries editor@cioreviewindia.comAdvertising queriessales@cioreviewindia.comBangaloreTel 080 46441103NoidaTel 120 4639300 To subscribeVisit www.cioreviewindia.com/magazineor send email to: subscription@cioreviewindia.comCover price is Rs 150 per issueAshok KumarVirupakshi PattarSales & MarketingAmrit SinghNagendra KumarRohit RaghubanshiRavi KalgiGroup Art DirectorVP - Sales & MarketingMagendran PerumalCirculation ManagerEditorial TeamSuchita Gonsalves Vinisha PaivaLakshmi GJanifha EvangelineTeja BoncheruvuSamrat PradhanCIOReviewIndiaNo. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugheshpalya, Bangalore-560017Mohana KrishnanSiva SankarVisualizers PublisherEditorAsst. Managing EditorAlok ChaturvediSudhakar SinghEmmanuel Christi Das
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