| | November 20174CIOReview | |February 20175CIOReviewCombining Offline andOnline Channels Office Editorial queries editor@cioreviewindia.comAdvertising queriessales@cioreviewindia.comBangaloreTel 080 46441103NoidaTel 120 4639300 To subscribeVisit www.cioreviewindia.com/magazine-in or send email to: subscription@cioreviewindia.comCover price is Rs 150 per issueAshok KumarVirupakshi PattarSales & MarketingAmrit SinghRohit RaghubanshiRavi KalgiSambit SatpathyCIOReviewGroup Art DirectorVP - Sales & MarketingMagendran PerumalCirculation ManagerEditorial TeamChitra MishraArchee RoySuchita Gonsalves Vinisha PaivaAnitha TLakshmi GCIOReview No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugheshpalya, Bangalore-560017MaitreyeeCIOReviewVOL 5 · ISSUE 11-2 · NOVEMBER 07 - 2017Sheethal M S Mohana KrishnanSr. VisualizerVisualizersPrinted and published by Alok Chaturvedi on Behalf of Bizprint Media Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published at No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2017 Bizprint Media Technologies Pvt Ltd, All rights reserved. Re-production in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.EditorialEditorialWe have left behind the golden era of traditional resellers. And with that, the days when tech spend came from one centralized IT or procurement department. Though some resellers and service providers see the decentralization of tech as a challenge, some see it as an opportunity. No matter how you put it, one platinum rule will never change: If you want to succeed, you have to change how you sell. It's always best educate first, before selling. An aware customer is more likely to turn into a long term channel partner.WatchGuard Technologies just released the results of a new survey that reveals what resellers think about the top threats to customers, as well as their customers' ability to manage security alerts and overall understanding of the firewall market. The insights gathered in the survey offer a unique perspective on the industry challenges and trends that security solutions resellers are seeing today.Let's consider the most potential victim. Enterprises of all sizes are subject to IoT security risks, but SMBs are downright vulnerable because they typically have limited budgets and staff. Moreover, staffers often have limited on-hand expertise to secure vulnerable IoT devices, networks and systems. Now, more than ever, SMBs should consider turning to trusted technology advisors for help. To that effect, VARs and MSPs need to invest in and offer security solutions that meet SMBs' specific needs. That means staying up to speed on the latest network risks, especially those introduced by IoT devices. Channels on the flipside, are exploring more of services business and quite a handful of them are deploying professional services that includes on site, site surveys, wireless products, and security as a service. Offering firewall in managed services model in a true operational expense mode is really the future of enterprise IT including security domain. Nobody wants to own the hardware anymore as they seek a single monthly price for hardware service and management. Amidst these shifting paradigms in IT Security domain, we at CIOReview India consider it our responsibility to bring forward those Value Added Resellers who, let's just say, are worried about your security practices and budget more than you do. We have put together a list of top 20 most promising IT Security Resellers. Best way to put it, if you can't always buy it, rent it. Take a look and let us know what you think.Emmanuel Christi DasAsst. Managing Editoremmanuel@cioreviewindia.com.Resellers can Rescue the SMBs PublisherEditorAsst. Managing EditorAlok ChaturvediSudhakar SinghEmmanuel Christi Das
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