| |December 20168CIOReviewIN MY OPINIONDigital Marketing- Union of Digitization and MarketingBy Atul Ahuja, Managing Director, Softline Asia Pacifics It Used Enough Or Over Used? No answer would be appropriate for this question.Truly speaking Digitization started 30 years back and marketing HAS always existed in some form or the other. It was only a few years back that the two started to merge with each other.Screens had a BIG ROLE to play in Digital Marketing. Now, the way a manufacturer, a trader or even a service oriented business have started to use behind the scenes information to reach out to these screens is very interesting.Digital Network has always been the backbone of technology; it is more important and relevant for Digital Marketing. But the biggest change has been the consumerization of networks and the low cost at which these networks are being serviced. Telco's, Private Network operators and others have made strides faster than one would have thought.Consumer is one of the biggest impact makers in the digital world, where there is a complete breakdown of the AGE BARRIER to consume information. Even three year old can search and navigate to its potential target by using some swipes and finger actions.Whatever I have said is probably known to everyone, but if you combine these three dimensions of Screens, Digital Networks, Consumers, and evaluate what Digital Marketing is doing, it's pretty amazing. Few examples are-IAtul Ahuja
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