| |December 20166CIOReviewEditorialVOL 4 · ISSUE 7-3 · DECEMBER 8 - 2016Digital marketing is constantly evolving and the single biggest driver of this transformation is customer experience. According to experts, marketers need to create better targeted, more relevant and contextual communications, and work together to create better consumer engagement. Customer experience is the new competitive differentiator of success and it is separating those brands which are pushing ahead with transformation, and those trapped in a business model of yesterday. Today's digital landscape is overflowing with people interacting across multiple devices, whether it is mobile devices, wearables, tablets or even car dashboards. When new products and innovation come onto the market, people want to be able to use it. The increased expectations of consumers have brought us to a tipping point where experience must be at the centre of everything brands do. The digital marketing landscape is also being influenced by augmented reality (AR), virtual reality (VR) and machine learning/artificial intelligence. These technologies have already started shaking up the way digital marketers operate. AR and VR are changing the way marketers can engage with customers. However, the challenge for marketers is to learn how to create content for these formats to fully leverage the opportunities they offer. Machine learning in data science is offering significant productivity opportunities for marketers, allowing them to focus their time on overall strategies and away from day-to-day analytics and data management. Another trend which is gong to make headlines is contextual marketing. Having context around your relationship with a contact can help you provide more personalized and relevant marketing content that is targeted at the consumers' needs. With the recent leaps in mobile, big data, and e-commerce ­ consumers increasingly want the brands they do business with to deliver what is needed, when it is needed, wherever is convenient for the consumer. In this issue, CIOReview presents to you 20 Most Promising Digital Marketing Solution Providers who have successfully helped organizations with their innovative offerings. These companies pride themselves on keeping pace with the latest technological advancements in this domain. We hope this issue gives you helpful insight into this market landscape. Sudhakar SinghAssistant Managing Editorsudhakar@cioreviewindia.comMarketers Becoming Digitally Agile PublisherEditor-in-ChiefManaging EditorOffice Editorial queries editor@cioreviewindia.com To subscribeVisit www.cioreviewindia.com/magazine-in or send email to: subscription@cioreviewindia.comCover price is Rs 150 per issueAshok KumarVirupakshi PattarAlok ChaturvediPradeep ShankarVignesh AnantharajCIOReviewSr. VisualizerGroup Art DirectorVP - Sales & MarketingMagendran PerumalCirculation ManagerEditorial TeamCIOReview No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugheshpalya, Bangalore-560017SultanaMaitreyeeCIOReviewAssistant Managing EditorSudhakar SinghVisualizerAdvertising queriessales@cioreviewindia.comBangaloreTel 080 46441103DelhiTel 011 45992100Sales & MarketingAmrit SinghIndranil ChakrabortyRavi Kalgi Rohit RaghubanshiPrinted and published by Alok Chaturvedi on Behalf of BizprintMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published at No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Pradeep ShankarCopyright © 2016 BizprintMedia Technologies Pvt Ltd, All rights reserved. Re-production in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.Aarushi GhaiMonica PaulShaheen SaikiaSuchita Gonsalves
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