| | December 20198or companies to take advantage of the mobile and digitally dynamic customer base that ex-pects a customized and streamlined experience, digital advancement is incredibly vital. One of the undeniable necessities of business enterprises to support all the procedures is ensuring that excellent customer data management exists. It could be quite lucrative for marketers to have accurate customer data. But if the venture doesn't have the important assets to manage such a high volume of data, it can prove to be impossi-ble for the enterprise to acquire and evaluate the data. Today, business endeavours have ample of customer data which, if uti-lized correctly, can assist the enterprise in serving individual clients success-fully. Business ventures concentrating on data first technique can altogether increase auxiliary income, cut expenses and accomplish faithfulness from their top customers. But unfortunately, businesses face myriads of challenges in this pro-cess. Five most prominent ones are listed below- Huge Volume of DataBusiness endeavours need to be able to process enormous volumes of customer data so that essential data is settled and is accessible to the de-cision-makers whenever they need it. Ventures consistently face the chal-lenge of gathering, managing and creation of something valuable from the data. Moreover, the expanding number of gadgets and platforms and the ceaselessly decreasing cost of stor-age have compounded the hurdle of the administration and expulsion of old data. The amount of organized and unstructured data that is being gathered along with numerous data accumulation channels has changed customer data management into a significant, yet tricky goal. Executing the Right Technology As of late, Cloud computing has quick-ly turned into a popular asset for CIOs from all foundations and for valid rea-FTOP FIVE CUSTOMER DATA MANAGEMENT AND SECURITY CHALLENGESBy Deepak Gupta, CTO and Co-Founder, LoginRadiusDeepak Gupta, CTO and Co-Founder
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