| |October 20164CIOReviewEditorialVOL 4 · ISSUE 5-1 · OCTOBER 3 - 2016CRM is the foundational building block of a company's customer experience strategy to win, serve, and retain customers. It allows empowered consumers and connected employees to do business in ways we just could not conceive of just a few years ago. CRM software is a necessary customer retention tool. It can help improve customer retention a lot. And while the role of CRM software in helping businesses manage their customer relationships is fairly clear, what marketers might not know is what more they can do with their customer data. CRM can support easy customer experiences. Customers want to easily connect with, interact with, make purchases from, or get service from a company. Companies must offer customers ways to easily engage with them to foster an ongoing, omni-channel dialogue and relationship that strengthens loyalty and retention.Companies need deliver the right customer experience to the right customer at the right time in his or her customer journey. They must tackle inefficient processes including on-boarding, order administration, loan processing, incident management, and complex service requests by scripting and automating repetitive tasks and using process guidance to handhold users through workflows. They must use analytics to prescribe advice to the user at the right point in their journey. They must also leverage the lighter weight verticalized CRM offerings available from vendors, as these solutions allow them to leverage the industry expertise of CRM vendors.Companies must strive to form an emotional bond with their customers by looking out for their best interests, by identifying points of friction in a customer journey, and by empowering customer-facing personnel to do the right thing for their customers. Companies must become increasingly cognizant of the economic value of managing customer relationships, and invest in customer success processes and technologies.In this issue, CIOReview presents to you 20 Most Promising CRM Solution Providers who have successfully helped organizations with their innovative offerings. These companies pride themselves on keeping pace with the latest technological advancements in CRM domain. We hope this issue gives you helpful insight into this market landscape. Sudhakar SinghAssistant Managing Editorsudhakar@cioreviewindia.comCRM is About Staying Ahead Of the Curve PublisherEditor-in-ChiefManaging EditorOffice Editorial queries editor@cioreviewindia.comAdvertising queriessales@cioreviewindia.comBangaloreTel 080 46441103DelhiTel 011 45992100 To subscribeVisit www.cioreviewindia.com/magazine-in or send email to: subscription@cioreviewindia.comCover price is Rs 150 per issueAshok KumarVirupakshi PattarSales & MarketingIndranil ChakrabortyRavi Kalgi Rahul Das PattanaikAlok ChaturvediPradeep ShankarVignesh AnantharajCIOReviewSr. VisualizerGroup Art DirectorVP - Sales & MarketingMagendran PerumalCirculation ManagerEditorial TeamGurveen ChahalRose MarySeena KennethShaheen SaikiaSuchita GonsalvesCIOReview No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugheshpalya, Bangalore-560017Vimalraj MSuanya ChakrabortyMaitreyeeCIOReviewAssistant Managing EditorSudhakar SinghVisualizerPrinted and published by Alok Chaturvedi on Behalf of BizprintMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published at No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Pradeep ShankarCopyright © 2016 BizprintMedia Technologies Pvt Ltd, All rights reserved. Re-production in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.
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