| | October 20188CIOReviewINNOVATION STRATEGY FOR CLOUD STARTUPSBy Virendra Gupta, Senior VP-Engg and BL Head - IT and Cloud BU R&D at Huawei Technologies India Private Ltdhis article talks about how startups work-ing in IT-cloud space can develop effec-tive innovation strategy, which can help them in winning in the market. IT-cloud space here means - the market where firms are providing cloud infrastructure based products, platforms, and solutions to its customers. Innovation strategy here means making decisions about different elements of innovation initiatives of the start-up to achieve the business goal set for the firm. Insights given here are based on author's own empirical research in this area. As a startup, working out innovation strategy is also a function of overall risk-return orientation or appetite of the firm and founders. Kind of innovation to pursue may depend upon this. Risk-return orientation helps in pick-ing out few strategies from a set of strategies that may be suitable for the firm.If startup founder is ready to take high risk, working out an innovative product or solution in the market can be a good idea. One example of this is the innovation strategy of a company like Zoho Corp. Zoho Corp has come out with a suite of components to help enterprises to develop essential office applications for running on a cloud. This offering is innovating in the sense that it helps enterprises to quickly become functional and starts focusing on core business. Innovation strategy based on product or solution is prone to high failure rate and T IN MY OPINIONEstablished in the year 1999 in Bengaluru, Huawei Technologies India is engaged in developing products and components including telecom VAS, BSS, OSS, e-commerce, terminal device software, and cutting-edge software in the areas of Big Data, Cloud, NFV, SDN, IoT, and data storage solutions.
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