| |September 20168CIOReviewBig Data Transforming News MediaBy Robert Bu, GM, UCWeb IndiaContent will find the right user, not the other way around With smartphone becoming the most ubiquitous modern technology, customers of the 21st century, especially the millennials, are moving at a warp speed to keep up with the changing trends.At present, the number of mobile phone users exceeds 3.2 billion, and the total number of mobile app subscriptions amount to almost five billion across the world. Meanwhile, India has surpassed US to become the No. 2 global internet user market, only behind China. Young Indians are driving the digital media consumption and there is a remarkable market for diversity of apps. Messaging, SNS-related and news are currently the fastest growing app categories in India. According to a study by Pew Research Center, "75 percent of online news consumers say they get news forwarded through email or posts on social networking sites while 52 percent say they share links to news with others via those means."Old media, the likes of printand TV, may soon take a back seat to new and improved ways of consuming the news such as social platforms, blogs and apps. The days of loyalty to a particular news organization on a particular piece of technology in a particular Headquartered in Guangzhou, China, with Indian offices in Gurgaon and Mumbai, UCWeb is a leading provider of mobile internet software and services and a unit of Alibaba Mobile Business Group. The company's latest product - UC News is a one-stop source of trending and curated news content for Indian audiences, covering all popular categories.OPINIONIN MY
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