| | October 20214Changing customer behavior is keeping advertisers on their toes. They are continuously looking to leverage new data to have a better understanding of the customer's preferences. Personalization and programmatic advertising have become a norm as advertisers are looking to generate tangible ROI from their marketing investments. The cover story of this special issue features AppsFlyer which is a novel mobile attribution platform - an independent third-party platform to help advertisers monitor their ROI and effectively optimize their ad campaigns to achieve higher ROI. Also, featuring in this issue is Admobs which is an Ad solution company offering cutting-edge mobile performance and branding solutions. It assists brands to connect with users in real-time and enhance results with minimum expenditure on customer acquisition processes. Then there is VDX.tv which captivates viewers with ad formats that are more memorable than standard pre-roll, and ultimately convert that awareness into lower-funnel brand objectives through interactive elements in the creative unit. The issue also covers Voiro which has become the revenue management platform of choice in the Indian media space, earning its spot in the core technology stack that has driven large live events, year on year, such as the IPL, the Oscars, Bigg Boss and Flipkart's Big Billion Day. We have also included the perspective of consultants and how they are strengthening the adtech ecosystem through their expertise. Design Mechanics is one such consulting company that is offering its unparalleled creatives, web design, development and end-to-end marketing services. In this issue, CIOReview India brings to you the lists of Most Promising AdTech Solution and Consulting Providers who have made their mark in this domain with their technology acumen and industry expertise. These companies have kept abreast of the new technological advancements in this segment and have leveraged them to their full potential. We hope this issue gives you helpful insights into this market landscape. Sudhakar SinghManaging Editorsudhakar@cioreviewindia.comTargeting the Right Audience VOL 9 · ISSUE 8 - 1 · OCTOBER, 2021 PublisherOffice Editorial queries editor@cioreviewindia.com To subscribeVisit www.cioreviewindia.com/magazine/or send email to: subscription@cioreviewindia.comCover price is Rs 150 per issueAshok KumarVirupakshi PattarAlok ChaturvediGroup Art DirectorVP - Sales & MarketingMagendran PerumalCirculation ManagerEditorial TeamCIOReviewIndia No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugheshpalya, Bangalore-560017S SivasankarManaging EditorSudhakar SinghVisualizersAdvertising queriessales@cioreviewindia.comBangaloreTel 080 46441103Sales & MarketingAmrit SinghIndranil ChakrabortyRavi Kalgi Rohit RaghubanshiNagendra KumarPrinted and published by Alok Chaturvedi on Behalf of Bizprint Media Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published at No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Copyright © 2021 Bizprint Media Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.Janifha EvangelineAnitha TSuchita GonsalvesSamrat PradhanRajan SarmaNoidaTel 120 4639300EditorialMohana Krishnan
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