| |October 202119like to mention that since there are varied technologies involved, we have a 15-20 minute lag, as the dashboard churns data to generate reports. The dashboard also helps the user with data of the SSPs. Tell us about the overall journey of the company. How has it nurtured itself over the years? Having started my personal career back in 2006, I have experienced and lived the evolution of digital marketing and advertising, which is what led to the inception of this platform; a self-serve dashboard which would not only help in Planning and Buying Media from 60+ Premium SSPs Intelligently but also Manage Campaigns and Optimize ROI using SmartAI.As an entrepreneur, I believe that my responsibility does not only lie in helping the brands or clients, but also fellow aspiration entrepreneurs. And today, everybody wants nothing but a return of investment. advertiCe caters to individuals, marketers, advertisers and brands who can now buy huge inventory that is available through varied customized targeting. The ads can be of varied formats and can be optimised basis Cost per click, Cost per Impressions and Cost per Engagement. The motive behind advertiCe is to help people reach masses beyond Google and Facebook.What is the future roadmap for advertiCe? How is the company gearing up for the same?It's been almost a year since we launched the dashboard in India and have worked with over 25 clients with a minimum of 5 new clients every month. We aim to launch it across Asia in the next 6 months, hopefully, covering countries like Singapore, Hong Kong, Indonesia and Malaysia. We aim to become the most sought after media planning and buying dashboard across advertisers. We have managed to plug in almost three big DMPs and are in talks with SSPs to plug in their inventory on our platform. We should be able to launch our upgraded dashboard interface by the end of the quarter and enhance our reach before we lock in on the investors. advertiCe caters to individuals, marketers, advertisers and brands who can now buy huge inventory that is available through varied customized targetingAD T E C HSOLUTIONS PROVIDERS - 202110 MOST PROMISING
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