| |Dec-Jan 201819CIOReview | |Dec-Jan 201819CIOReviewuser manual to use their products, as their usability is more human and natural. And all these are executed through a collaborative effort with contributions from the users.Karthik explains, "The advancement of Digital devices and technologies like AI are revolutionizing the way banking services are consumed by customers. AI is not just looked at as a means to save cost. It has become a tool to draw greater insights about the customers and their behaviour. It allows the bank to offer the customers what they want based on the intelligence drawn from the data collated about them(internal / social / regulatory etc). AI, combined with interactive technologies such as Chatbot and Voicebot, is removing barriers for digital adoption."The invention of these technologies has increased mobility for customers and has allowed them to perform tasks of varying degrees of complexity on-the-go; from simple ones like purchase of grocery, guide for commutation, right up to the more complex ones such as social conversations, fitness activity tacking, quick payments, recharges and many more. All these activities revolve around the user's persona as an individual, family member, social participant and probably a corporate affiliate as well. Banks aspire to create a convenient and frictionless customer experience by being a touch point of preference for different personas.Clayfin is helping Banks in this mission by providing Digital Banking Experience solutions that are crafted to be part of their customers' lives in a non-intrusive way with the underlying theme-`Simplicity and Convenience'. Clayfin fuses technology and creativity to build banking solutions that simplify and optimize the end user experience. This ensures that the bank becomes a trusted personal assistant to the customer. Moreover, the organization has been assisting Banks across geographies in improving their customer life journeys.Clayfin's 65+ implementations across 15 countries are testimonies to the success achieved over the years.Clayfin has their presence in India, Middle East and Sub-Saharan Africa. It is already moving to expand its footprint in the ASEAN and North Africa regions. Karthik concludes, "Clayfin will follow our clients and their customers into their worlds to craft digital banking experiences that enrich customer life journeys." BRANDOF THE YEAR 2017TECH PRODUCT
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